Euripide Carpio

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Apr 13, 2025  ·  7 min read

Gainax Didn't Just Make Anime.
They Rewrote What It Could Be.

Anime

Most people know Gainax through Evangelion. That's fair — it's one of the most discussed pieces of animation ever made. But to start and end the conversation there is to miss everything else that made this studio extraordinary. Gainax was chaotic, underfunded, constantly on the verge of collapse, and somehow responsible for some of the most emotionally ambitious animation ever put to screen. This is about the full picture.


Fans Who Refused to Just Watch

Gainax didn't come from the industry. It came from a group of obsessive anime fans in Osaka who decided that if they loved this medium enough, they should try making something in it. The studio formally incorporated in 1984, but its roots go back to a student film called Daicon III — an opening animation made for a sci-fi convention in 1981 that was so technically accomplished it genuinely stunned the people who saw it.

That outsider energy never fully left. Gainax always felt like a studio run by people who got into anime because they loved it too much to do anything else — not because it was a stable career path. That passion showed in their work and so did the instability that comes with it.

"They were fans first. That meant they knew exactly what they wanted to see — and exactly what had never been done yet."

Gunbuster — Where Anno Found His Voice

Before Evangelion, before FLCL, before any of the work that would define Gainax's legacy, there was Gunbuster. Released in 1988 as a six-episode OVA, it was Hideaki Anno's directorial debut — and it remains one of the most emotionally devastating pieces of mecha anime ever made.

On the surface Gunbuster looks like a love letter to classic super robot anime, especially Aim for the Ace. Noriko Takaya is clumsy, passionate, and deeply human — everything the stoic mecha pilots that came before her weren't. But the series uses that warmth to set up something gut-wrenching: a story about relativistic time dilation, where every battle means years pass back home, and the cost of saving humanity is a kind of slow, irreversible loss.

The final episode is in black and white. No score. Almost no dialogue. It remains one of the most confident directorial choices in the medium's history — Anno stripping everything back to let the emotional weight land without softening it. You feel it. Every time.


Nadia — The Secret Masterpiece

Nadia: The Secret of Blue Water aired in 1990 and is criminally underappreciated outside of the people who grew up with it. Based on a concept originally pitched by Hayao Miyazaki and loosely inspired by Jules Verne, it follows a young circus performer and an inventor's apprentice swept into a globe-spanning adventure involving a mysterious submarine captain and the ruins of an ancient civilization.

Anno directed the series under enormous pressure — NHK, the broadcaster, had significant creative control and the production was famously troubled. The notorious "island episodes" in the middle of the run were outsourced under budget cuts and are a visible dip in quality that Anno himself has been openly critical of. And yet the series around them is wonderful — adventurous, warm, funny, and capable of real emotional heft when it needs to be.

Nadia showed that Gainax could do something different from dark mecha drama — that they could make something with genuine lightness and charm. The character writing, particularly the relationship between Nadia and Jean, holds up remarkably well. It's the kind of show that deserves more conversation than it gets.


Evangelion — Yes, It Matters. Moving On.

Neon Genesis Evangelion aired in 1995 and broke the mecha genre open in ways it's still recovering from. It's important, it's brilliant, and it has been written about more than almost any other anime in existence. It gets its due everywhere else. What's worth saying here is simply that it couldn't have existed without everything Gainax built before it — the emotional ambition of Gunbuster, the character warmth of Nadia, the studio's willingness to go to uncomfortable places when the story demanded it.

Evangelion is the peak of one particular line of work. But Gainax kept going after it, and what came next is where things get really interesting.


FLCL — Six Episodes That Cannot Be Explained

FLCL — Fooly Cooly — arrived in 2000 and remains the most purely Gainax thing Gainax ever made. Directed by Kazuya Tsurumaki and with Anno involved in the script, it follows a twelve-year-old boy in a town dominated by a giant iron factory whose head becomes a portal for robots after a manic woman on a Vespa hits him with her bass guitar. That sentence is accurate and also completely insufficient.

FLCL is a show about growing up — about the particular confusion and humiliation and occasional ecstasy of being on the edge of adolescence and not having the language for any of it. It conveys this entirely through absurdist metaphor, genre-breaking visual comedy, and a soundtrack by The Pillows that is so perfectly integrated into the emotional logic of the show it's almost impossible to imagine one without the other.

It runs six episodes. It was made on a limited budget with deliberate stylistic inconsistency — scenes switch between animation styles mid-episode, including a chapter rendered almost entirely as a manga. It has no interest in explaining itself and is better for it. There is nothing else quite like it, and the sequels made years later by other studios proved that conclusively.

"It takes an idiot to do cool things. That's why it's cool."
— Haruko Haruhara, FLCL

Diebuster — The Perfect Sequel

Gunbuster got a sequel in 2004 — Aim for the Top 2: Diebuster — directed by Tsurumaki and operating as a kind of thematic mirror to the original. Where Gunbuster was grounded, restrained, and emotionally patient, Diebuster is maximalist, colorful, and deliberately over the top. It looks completely different. That's the point.

Nono, the main character, is one of the most purely joyful protagonists in mecha anime — relentlessly optimistic, physically powerful, and carrying a secret that reframes everything about her cheerfulness in retrospect. The series earns every bit of its finale, which connects directly to the end of the original Gunbuster in a moment that rewards anyone who watched both with the kind of payoff that is genuinely rare in any medium.

Diebuster doesn't get nearly enough credit. Partially because it lives in Gunbuster's shadow and partially because it doesn't try to be serious in the way that gets anime taken seriously. But it's beautifully made, emotionally precise, and the best argument that Gainax at their best could do anything.


What Gainax Left Behind

Gainax formally collapsed under the weight of years of financial mismanagement, legal trouble, and the gradual departure of almost everyone who made it matter. Hideaki Anno founded Khara in 2006 to produce the Rebuild of Evangelion films. Hiroyuki Imaishi and much of the creative team behind Gurren Lagann left to found Trigger in 2011, which has continued the high-energy maximalist lineage in shows like Kill la Kill and Promare. Essentially, Gainax's talent distributed itself across the industry rather than disappearing.

The legacy isn't any single show. It's an attitude — that animation is a medium worth taking seriously as an art form, that genre conventions exist to be broken, that emotional ambition and visual inventiveness aren't in competition with each other. Every studio that pushes anime somewhere uncomfortable or surprising is working in a tradition that Gainax did more than anyone to establish.

They were chaotic, underfunded, frequently their own worst enemy, and consistently extraordinary. There will not be another studio quite like them. The work remains.